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Get the most out of Prescient’s modern MMM
Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.
Case Studies
October 16, 2024
Learn how Cymbiotika partnered with Prescient to obtain an overview of holistic media performance and uncover new profitable channels like Pinterest and TikTok. Everything about working with Prescient is excellent: … Continued
October 16, 2024
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News.
April 25, 2024
Listen to Mike discuss the importance of focusing on client value rather than competition, the role of product velocity in different market segments, and our media mix model.
April 10, 2024
Listen to our co-founder and CEO Mike True talk predictive analytics, the future of AI, and how Prescient AI is already changing the game.
March 27, 2024
Brandon Amoroso sits down with Mike True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age.
March 14, 2024
Read more about our Series A fundraise and Prescient AI’s plans for the future of MarTech.
October 5, 2023
Michael True, co-founder and CEO of Prescient AI, discusses our $4.5M Seed Round, explores the strategy changes from our previous Pre-Seed Round, and shares best tactics to build relationships with VCs before the round.
October 14, 2022
Our Head of Marketing discusses relative value and how it drives consumer behavior, as well as discuss the economics of customer loyalty and the strategies surrounding it.
Blog.
July 29, 2024
Learn how Prescient helped Quiet Owl Agency improve its clients’ performance through new top-of-funnel channels and granular, real-time insights.
July 17, 2024
In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.
July 15, 2024
Learn how Prescient’s ad spend tracking and ROAS predictions improved Good American’s entire marketing stack.
July 3, 2024
Learn how Backbone uses Prescient’s scenario modeling and Halo-Effects to optimize their clients’ ad spend and keep their marketing dynamic.
May 15, 2024
Learn how HexClad leveraged Prescient’s MMM to optimize ad spend across media channels and gain real-time, actionable insights into Amazon spillover metrics.
May 14, 2024
Learn how Prescient’s marketing campaign optimizations, data forecasting, and Halo-Effects supercharged Eko Health’s paid spend across channels.