Learn how Prescient helped Quiet Owl Agency improve its clients’ performance through new top-of-funnel channels and granular, real-time insights.
About
Quiet Owl is a “listen-first” growth agency that’s looking to change the culture of digital marketing. Instead of a short-sighted numbers game, Quiet Owl helps companies reach new customers and learn what truly inspires them.
Challenge
Quiet Owl hoped to confidently expand its clients’ top-of-funnel marketing
As an agency that values full-funnel marketing, Quiet Owl focuses on strategies that go beyond running ads on autopilot. So, when co-founder David Sinton discovered that performance on Meta and Google had plateaued for a few of his clients, he suggested running more top-of-funnel campaigns.
David first pitched this idea to BillieBars, a leading producer of strong, versatile off-road truck bars. He ran a short-term test with a small amount of ad spend on YouTube. The initial results were a bit disappointing, so David quickly called off his experiments.
Still, David was certain that top-of-funnel spend could unlock new levels of growth. He simply didn’t have the insights he needed to support his instincts. That’s when a friend introduced him to Prescient. After learning about Prescient’s state-of-the-art MMM, he realized it was the silver bullet that could provide the granular attribution he was looking for.
We knew there was value in expanding into top-of-funnel marketing, but we didn’t have the tools to prove it. Prescient was our silver bullet, modeling client’s top-of-funnel Halo-Effects to unlock more spend for these campaigns.
-David Sinton, Co-Founder of Quiet Owl
Solution
Prescient helps Quiet Owl unlock new profitable channels for BillieBars
With Prescient’s MMM and Halo-Effects, David could finally see how much time and ad spend a new top-of-funnel channel would take to generate results for clients like BillieBars. These granular insights helped him convince BillieBars to run one more YouTube campaign — with a higher budget — to truly test out the channel’s potential.
After BillieBars’ YouTube videos gained momentum, David used Prescient’s recommendations to scale the company’s ad spend on YouTube. Prescient’s daily-updated data made it a breeze to implement quick, targeted changes to his budget reallocation plan. Monthly sales records and higher visit rates quickly followed.
The best part? All these performance improvements are readily available for BillieBars to review directly on Prescient’s self-service, intuitive platform. In an industry where agencies “run ads on autopilot,” David says these live updates elevated Quiet Owl’s image as a true “listen-first” brand partner.
Results
Quiet Owl used Prescient to prompt 3 record-breaking sales months in a row for BillieBars
Thanks to Quiet Owl’s partnership with Prescient, BillieBars’ marketing strategy was optimized for the entire customer journey, unlocking new top-of-funnel channels and ad spend. The result has been rapid, attributable growth, including:
- 22%+ YoY growth in revenue
- 3 record-breaking sales months in a row
- Increased YouTube spend by 600% confidently
Moving forward, Quiet Owl is excited to continue refining its clients’ ad spend based on Prescient’s granular insights. David is especially eager to test different strategies to increase profitability on Google Ads.
Prescient allowed us to unlock top-of-funnel spend in early April. Our client has reached record-breaking sales levels every month since then.
-David Sinton, Co-Founder of Quiet Owl
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